Uttarakhand's House of Himalayas Brand Crosses Rs 6 Crore in Sales
The Uttarakhand government's rural products brand House of Himalayas has recorded about Rs 6 crore in sales since its 2023 launch, with 83 products now linking rural producers to wider markets.
Current Summary
The Uttarakhand government says its rural products brand, House of Himalayas, has recorded around Rs 6 crore in sales since launch, as the state works to connect rural goods with national and international markets. The brand launched in December 2023 at the Uttarakhand Global Investors Summit in Dehradun, where Prime Minister Narendra Modi unveiled it, aligning it with the 'Vocal for Local' and 'Local for Global' concepts. It now includes 83 products, 60 of them described as distinctive, spanning hill pulses, grains, spices, honey, oils, herbal and personal care products, and handicrafts. Around 5,500 women beneficiaries linked to 55 cluster-level federations are directly associated with the economic activity the brand generates. Chief Minister Pushkar Singh Dhami said the brand aims to create national and international markets for rural Uttarakhand produce.
What We Know
- House of Himalayas has recorded around Rs 6 crore in sales since its December 2023 launch.
- The brand was unveiled by PM Narendra Modi at the Uttarakhand Global Investors Summit in Dehradun.
- It currently includes 83 products, 60 of which are classified as distinctive, across categories such as pulses, grains, spices, honey, oils, herbal products, personal care and handicrafts.
- About 5,500 women beneficiaries linked to 55 cluster-level federations are directly associated with the brand's economic activity.
What Is Still Unclear
- The timeline over which the Rs 6 crore in sales was accumulated.
- Specific revenue breakdown by product category or region.
What Changed
- 6 Oct, 11:41 amSignal detected: Uttarakhand's House of Himalayas Brand Crosses Rs 6 Crore in Sales
Background
The brand aligns with the state government's 'Vocal for Local' and 'Local for Global' push for rural enterprise.