House of Himalayas Rural Women's Brand Crosses Rs 6 Crore in Sales
Uttarakhand's rural women-led brand House of Himalayas, launched by PM Modi in 2023, has crossed Rs 6 crore in sales across 83 products.
Current Summary
House of Himalayas, an umbrella brand marketing products made by Uttarakhand's rural women, has recorded a turnover of approximately Rs 6 crore since Prime Minister Narendra Modi launched it at the Uttarakhand Global Investors Summit in Dehradun in December 2023. The brand now includes 83 products, including 60 exclusive items, spanning mountain pulses, grains, spices, honey, oils, herbal and personal care products, and handicrafts, sold through the brand's official website alongside categories such as millets, rice, oil, ghee and bakery goods. About 5,500 women directly benefit from the initiative, working through 55 cluster-level federations.
What We Know
- House of Himalayas has recorded approximately Rs 6 crore in sales since its 2023 launch
- The brand covers 83 products including 60 exclusive items
- About 5,500 women across 55 cluster-level federations are directly involved
- PM Modi launched the brand at the Uttarakhand Global Investors Summit in December 2023
What Is Still Unclear
- Sales breakdown by product category
- Growth trajectory since launch
What Changed
- 8 Oct, 05:21 pmSignal detected: House of Himalayas Rural Women's Brand Crosses Rs 6 Crore in Sales